The highest-intent messages usually arrive while you are doing paid work. ExtraHour answers, follows up when the lead goes quiet, and books the next appointment without making you babysit the inbox.
Message us on Instagram to test the same DM flow we build for clients.
Solo owners lose money in the gaps after interest shows up: the missed answer, the unbooked appointment, the forgotten reminder, the skipped review, and the past customer nobody follows up with.
A prospect asks a buying question in your DMs, form, or chat while you are with a client, driving, or doing the job.
They need an answer, a time, a reminder, a payment step, or a follow-up before they lose interest or book somewhere else.
Quiet leads, no-shows, reviews, unpaid balances, and past customers turn into mental tabs instead of a managed system.
Answer first.
Then protect the revenue moments after.
Extra Hour starts where appointment questions already happen, then expands into the backend that keeps booking, payment, review, and repeat-customer follow-up from depending on memory.
A lead asks for availability while the owner is cutting hair, coaching a client, driving to a job, or finishing the work.
The cost is not the message. It is the appointment that never gets booked.
The lead shows interest, asks a few questions, then stops replying before choosing a time.
Interested prospects disappear when follow-up depends on memory.
Reminders, reviews, payments, invoices, reschedules, and reactivation depend on the owner remembering everything.
That is where no-shows, unpaid balances, lost reviews, and repeat business pile up.
Protects the fastest buying moment: social DMs where appointment questions already happen.
Protects the follow-up layer after leads come from forms, ads, chat, DMs, and SMS.
Protects the full revenue path: booking, payments, invoices, reviews, reactivation, reporting, and optimization.
The assistant is built around the business's services, pricing, policies, booking rules, offers, and voice before it answers real leads.
When a question is too specific or sensitive, Extra Hour can collect the details and hand the conversation back to the owner.
Extra Hour starts by learning the business. The AI needs to know the services, process, voice, rules, and calendar path before it should ever answer a real lead.
What the business offers, how it explains value, what to recommend, and what questions come up most.
Published prices, starting ranges, promos, consult language, deposits, and when to avoid over-promising.
Who qualifies, what details to collect, which calendar to use, and when a human should step in.
How the owner wants replies to sound, what the AI should never say, and how handoff should feel.
Do you do color corrections, and can I book this week?
Yes, we do color corrections after a consult. The first step is a 15-minute color consult so we can see your current color and goal. I have Wednesday at 3pm or Friday at 11am open.
No quote before consult. No booking without service type. Human handoff if the lead has a complex question.
The owner is the one doing the work and catching the leads. ExtraHour handles the messages that come in during the day.
For the owner who is with a client, covered in color, cutting hair, doing nails, or finishing lashes while new appointment requests sit in DMs.
For solo experts who need to turn social messages into calls, showings, consults, sessions, or appointments without living inside the inbox.
For trainers, massage therapists, med spa owners, wellness providers, and small clinics where one person is both the practitioner and the front desk.
For one-to-two-person service businesses where the owner is on-site, in the truck, quoting jobs, doing the work, and trying to keep up with leads.
Most tools wait for the lead to write back. ExtraHour knows the business, watches when the conversation goes quiet, and sends the next useful nudge before the booking window closes.
The assistant is built around the business, so the examples should sound like real lead conversations: availability, pricing, service details, photos, forms, follow-up, and handoff when needed.
Do you have any openings for color this week?
Yes. For color, we start with a quick consult so we can look at your current color and what you want next. Wednesday at 3pm and Friday at 11am are open.
How much is personal training?
It depends on your schedule, goals, and whether you want one-on-one or small group coaching. The easiest next step is a free intro call so we can point you to the right plan.
Can you quote a tree removal from photos?
Usually, yes. Send a photo of the full tree, the base, the access area, and anything close by like fences or power lines. Then we can get you the right next step for an estimate.
The owner brings the business knowledge. Extra Hour turns it into the assistant, connected tools, and launch path.
Services, offers, pricing ranges, booking rules, FAQs, calendar preferences, and where leads currently show up.
Extra Hour turns that into a custom knowledge base, reply behavior, follow-up logic, and handoff rules.
Depending on the plan, we connect Instagram/Facebook DMs, calendar booking, forms, lead ads, SMS, and CRM workflows.
We run sample conversations, tune answers, confirm boundaries, and make sure the owner knows what happens next.
If you lose bookings because you were busy with a client when the message came in, ExtraHour has a job to do.
From solo owners who need response, booking, and follow-up to happen while they do the work.
"I was out on jobs all day and losing appointment requests because I could not answer fast enough. Extra Hour books the lead and keeps follow-up organized."
"I am a solo stylist. Between clients I cannot reply to DMs. Now the system answers, books, and reminds people without me babysitting my inbox."
"I am the coach, the sales person, and the front desk. The DM assistant was the easy yes; the CRM follow-up is what made it stick."
Start with a DM booking assistant that follows up when leads go quiet, then grow into the Full CRM Follow-Up system that keeps appointments and follow-up organized.
Start with DM booking. Expand into full CRM follow-up when the business is ready.