From DM
To Booked
Calendar
Extra Hour builds a custom AI assistant around your services, offers, booking rules, and voice so Instagram and Facebook DMs can turn into booked appointments before the lead cools off.
Best when social DMs are where leads ask buying questions, request openings, or respond to your posts.
Do you have openings this week, and how much is the first visit?
Yes. A first visit is 60 minutes, starts at $125, and includes a consult. I have Thursday at 10am or Friday at 2pm open.
Reply with business-specific context.
Nudge quiet leads back toward booking.
Move qualified leads to the calendar.
The Appointment Is Won Or Lost In The Thread.
DM To Booked is not just faster replies. It protects the buying moment, follows up when the lead gets quiet, and gives the owner back the time they would have spent babysitting the inbox.
Speed protects the buying moment
Most social leads are warm for a short window. If they ask about openings and wait hours for a reply, they can book somewhere else or lose momentum.
Extra Hour answers while they are still interested and moves the conversation toward a real time on the calendar.
Follow-up saves quiet conversations
A lead can be interested and still stop replying because they got busy, needed to check their schedule, or forgot the thread existed.
The assistant can nudge them based on the actual conversation instead of sending a generic “just checking in.”
The owner gets fewer interruptions
Solo owners do not need another inbox to babysit while they are cutting hair, coaching, showing houses, on a job, or with a client.
DM To Booked handles the first response, basic questions, booking path, and handoff details so the owner can stay focused.
Turn Post Comments Into Booking Conversations.
DM To Booked can help social posts create more conversations. Tell followers to comment a keyword, then Extra Hour can reply and move them into a direct message.
I opened 4 appointments this week. Comment OPENINGS and I will send you the available times.
Maya R. OPENINGS please!
Sent you the openings in DM.
Hey Maya, I have Thursday at 10am or Friday at 2pm open. Which works better?
Post with a keyword CTA
The owner posts an offer, opening, tip, or before-and-after and tells followers to comment a specific word.
Extra Hour watches comments
When that keyword appears in the comments, the system can reply publicly and open the private DM conversation.
The assistant books from there
The same trained assistant answers questions, follows up if they go quiet, and moves interested leads toward the calendar.
This gives solo owners a simple way to turn regular social posts into appointment conversations without manually chasing every comment.
The DM Does Not Just Get Answered.
The assistant is trained to keep the conversation moving from question to qualified booking without making the owner babysit the inbox.
Lead asks in DMs
Availability, price, service fit, or “can you get me in this week?”
AI answers in context
Uses the owner's services, pricing ranges, rules, voice, and booking preferences.
Quiet leads get nudged
If the lead stalls, follow-up is based on the actual conversation instead of a generic blast.
Calendar gets booked
Qualified leads move to the existing calendar, with the important details captured.
Trained before it talks.
Stop Letting DMs Sit.
DM To Booked is focused on the highest-leverage inbox for solo owners: the social messages where appointment questions already happen.
A lead asks about availability
The assistant can answer basic booking questions and move the conversation toward a calendar time.
A conversation goes quiet
Extra Hour can follow up based on the last message instead of letting interested leads disappear in the inbox.
The owner is busy doing the work
The system handles the first response and booking path while the owner is with a client, on a job, or away from the phone.
Launch The DM Booking Layer.
Train the assistant
We collect the core business details: services, pricing ranges, booking rules, availability notes, and handoff preferences.
Connect DMs and calendar
The assistant starts with Instagram and Facebook DMs, then books qualified leads to the calendar you already use.
Add quiet-lead follow-up
When a lead stops responding, Extra Hour can send context-aware follow-ups that keep the conversation moving.
Set comment keywords
For posts with a call to action, we can configure keywords that trigger comment replies and start the DM booking path.
Common Questions
What does DM To Booked include? +
Does this replace my calendar? +
Can this grow into the bigger system? +
Can people comment a keyword to get a DM? +
Answer DMs.
Book The Calendar.
Start with social DM response, quiet-lead follow-up, and calendar booking, then expand into the follow-up backend when the business is ready.
Book A DM Build Call