Instagram DM
Booked appointmentMoment
A lead asks about availability while the owner is with a client.
AI action
Answers with the right service path and offers booking times.
Real lead moments
See what the AI actually does.
Extra Hour is easier to understand when you see the job: answer the question, use the business rules, keep the lead moving, and hand off when needed.
EH
Extra Hour AI
Instagram DM · active now
Booking
Lead
Do you have anything open this week for color?
Extra Hour
Yes. For color, the first step is a consult so we can look at your current color and goal. Wednesday at 3pm or Friday at 11am is open.
Lead
Friday works. What should I book under?
Extra Hour
Perfect. I can book you for a color consult Friday at 11am. What is the best email for the confirmation?
4
Messages
1
Booking path
0
Owner pings
Lead paths
One system, different moments.
The examples are not separate products. They are the moments a solo owner normally has to remember, answer, and chase by hand.
Comment keyword
New DM conversationMoment
The owner posts an offer and asks followers to comment OPENINGS.
AI action
Replies to the comment and sends a DM so the conversation starts privately.
Website form
Qualified estimateMoment
A quote request lands from a form or landing page.
AI action
Collects details, asks for missing info, and routes the lead to the next step.
Quiet lead
Conversation revivedMoment
Someone asked about pricing yesterday and stopped replying.
AI action
Follows up based on the actual conversation instead of sending a generic blast.
Before and after
See what changes when the lead gets answered.
Instead of waiting on a break in the owner's day, the conversation gets a clear next step while the lead is still interested.
01
Before
A lead asks for pricing and sits unread until the owner has a break.
After Extra Hour
The assistant explains the right starting point, asks the qualifying question, and offers a booking path.
02
Before
A comment on a post gets likes, but no private conversation starts.
After Extra Hour
The keyword trigger replies to the comment and opens the DM conversation automatically.
03
Before
A form lead lands in email or an ad dashboard and cools off.
After Extra Hour
The system follows up, captures missing details, and routes the person toward the next step.
Custom examples
Same brain. Different business rules.
The assistant is trained around the business first, so the examples should sound like the way that business books, qualifies, and hands off leads.
Stylist
Lead asks
Do you have any openings for color this week?
Extra Hour replies
For color, the first step is a consult so we can look at your current color and goal. Wednesday at 3pm or Friday at 11am is open.
Availability plus service rules
Fitness coach
Lead asks
How much is personal training?
Extra Hour replies
It depends on schedule, goals, and whether one-on-one or small group is the better fit. Want to grab a free intro call so we can map the right plan?
Pricing question to consult
Tree service
Lead asks
Can you quote a tree removal from photos?
Extra Hour replies
Yes. Send a few photos, the address area, and whether the tree is near a structure or power line. I can get this routed for an estimate.
Quote request with details
What the demo proves
It is not just a fast reply.
A good demo should prove that the assistant knows the business, understands the moment, protects the next step, and knows when to hand the conversation back.
Build Your Example1
First reply
Answer quickly while the owner is busy.
2
Custom knowledge
Use services, rules, pricing ranges, and booking steps.
3
Follow-up
Watch quiet conversations and send context-aware nudges.
4
Handoff
Collect details and route sensitive questions back to the owner.