Chat-first booking + CRM follow-up systems

CRM
Autopilot
For Booked Leads

Extra Hour starts by answering Instagram and Facebook DMs for solo owners, following up when conversations go stale, and booking leads into your calendar. Then we add the tools and CRM backend that keep website intake, reminders, SMS follow-up, reviews, and reactivation moving.

For owners who want the whole follow-up backend handled, not just faster replies.

CRM Command Center
Every lead has a next step
New
18

fresh leads captured

Due Today
42

follow-ups scheduled

Won
9

bookings this week

Pipeline
Live CRM
New
DMs + forms
Nurture
quiet leads
Booked
calendar
Reactivate
past clients
1
No-show reminder sent
Customer moved back toward reschedule
2
Review request queued
Completed appointment moved to reputation follow-up
3
Past customer reactivation ready
Older contacts grouped for next campaign
The System

Chat Is The Wedge.
CRM Is The Business.

The first job is replying fast. The bigger job is following up in context when leads go quiet and making sure every appointment, reminder, review, and next step has somewhere to go.

Instant Chat Response

Instagram and Facebook DMs get answered quickly, with proactive follow-up when a conversation goes quiet.

Calendar Booking

Qualified leads can move straight into available appointment times on a personal or business calendar.

CRM Contact Records

Every new lead gets organized with conversation history, appointment status, notes, and next steps.

Follow-Up Automation

Quiet prospects, unbooked leads, no-shows, past customers, and review requests get managed without the owner babysitting the inbox.

Plans

Start With Response.
Scale Into Autopilot.

Start with the DM booking system, then add more of the backend a solo owner normally has to manage by hand.

DM booking system

DM To Booked

$197 /mo starting

Instagram and Facebook DMs to booked calendar appointments, with AI follow-up when leads stop responding.

  • Instagram and Facebook DM response
  • Context-aware follow-up for stale conversations
  • Same business knowledge base
  • Books to your existing calendar
  • Lead details sent to you
  • Human handoff when needed
  • Fast launch for busy owner-operators
  • Ready to expand when the business wants more automation
Book A Build Call
System starter

Booking Follow-Up System

$497 /mo starting

The follow-up layer for website forms, Facebook lead ads, text registration, reminders, and CRM workflows.

  • Website chat, forms, and Facebook lead ad follow-up
  • Social DMs still included
  • Dedicated business text line after registration
  • A2P/10DLC setup support
  • CRM contact records and lead statuses
  • Appointment reminders
  • Unbooked lead follow-up
  • Review request workflow
  • Pipeline visibility
Book A Build Call
Full deployment

CRM Autopilot

$997 /mo starting

The managed CRM and follow-up backend behind the chat assistant, built for owners who do not have a front desk.

  • Everything in Booking Follow-Up System
  • Full CRM buildout
  • Pipelines, stages, and calendars
  • Automated follow-up marketing
  • Reactivation campaigns
  • Review engine
  • Custom workflow automations
  • Monthly optimization and reporting
Book A Build Call
CRM Autopilot

The Backend That Makes Chat Worth More.

Fast replies are valuable, but the managed CRM backend is what keeps the next steps organized: stale-lead follow-up, appointment reminders, lead stages, review requests, reactivation, reporting, and follow-up marketing.

Instead of leaving every lead in a message thread, CRM Autopilot gives the owner one place to track contacts, appointments, follow-up, reviews, and reactivation.

New Lead Speed-To-Booking

New conversations are captured, answered, qualified, and pushed toward the calendar while the owner is with a client or out on a job.

Appointment Reminders

Booked customers receive reminders and confirmations so the business loses fewer appointments to silence.

No-Show And Unbooked Follow-Up

Leads who stall, cancel, miss appointments, or stop responding are routed into thoughtful follow-up instead of disappearing.

Review And Reactivation Engine

Completed appointments trigger review requests, and older contacts can be reactivated with practical offers.

Launch Process

Build The System In Layers.

1

Map the lead flow

We identify how Instagram and Facebook DMs turn into booked appointments today, then map where the deeper follow-up system should eventually plug in.

2

Connect chat and calendar

We launch DM To Booked around social DMs, live calendar booking, and stale-conversation follow-up. Website forms, landing page forms, Facebook lead ads, website chat, and SMS can come in during the deeper integration setup.

3

Build the CRM backend

We configure contacts, pipelines, calendars, appointment stages, reminder logic, tasks, reviews, and reporting.

4

Tune the autopilot

We improve replies, follow-up timing, nurture campaigns, pipeline stages, and reporting from real lead behavior.

Answer Leads First.
Automate The Follow-Up Next.

Extra Hour can start as a social DM booking and follow-up system, then grow into the managed CRM system that keeps appointments and customer follow-up moving.

Book A CRM Build Call

Common Questions

What channels does CRM Autopilot connect? +
CRM Autopilot is built around chat-based lead response and follow-up: DMs, website chat, landing page forms, Facebook lead ads, live booking, SMS after registration, and CRM follow-up workflows.
Why start at $197? +
DM To Booked gives a solo owner a trained assistant for Instagram and Facebook DM response, stale-conversation follow-up, and live calendar booking. From there, the larger system can add website forms, Facebook lead ads, CRM, SMS provisioning, and deeper follow-up automation.
How is this different from a normal chatbot? +
Most chatbots only respond when the lead writes back. Extra Hour can watch the last response time, understand the context of the conversation, and sequence follow-ups that keep quiet leads moving toward booking.
Why is SMS handled during deeper setup? +
A dedicated text line takes real provisioning: EIN, legal business name, entity type, and sometimes CP575 documentation. Approval can take up to 10 days, and we handle that during a deeper integration setup.
What makes the $997 plan different? +
CRM Autopilot is the full operating layer behind the assistant: CRM buildout, pipelines, calendars, reminders, unbooked lead follow-up, review requests, reactivation campaigns, reporting, and monthly optimization.
Who is this for? +
Solo owners and tiny teams where the person doing the work is also expected to answer DMs, calls, booking requests, and follow-up: stylists, nail techs, realtors, fitness coaches, plumbers, tree services, med spa owners, wellness providers, and local trades.