Full CRM
Follow-Up
For Booked, Paid, Repeat Customers
ExtraHour starts by answering Instagram and Facebook DMs for solo owners. Full CRM Follow-Up is the backend that helps those leads become appointments, those appointments become paid work, and those customers come back again.
For owners who want fewer missed next steps, less admin follow-up, and a clearer path from inquiry to revenue.
fresh leads captured
follow-ups scheduled
bookings this week
deposits and invoices
requests queued
The Money Is Usually Lost After The First Reply.
Fast response gets attention. The full CRM buildout protects what happens after that: the follow-up, the booking, the deposit, the invoice, the review, and the return visit.
Less inbox babysitting and fewer mental checklists.
More booked work, deposits, invoice follow-up, and reactivation.
A clearer view of what is new, stuck, booked, paid, and ready.
Leads ask, then disappear
A solo owner is usually with a client, on a job, driving, or handling the actual service when the next inquiry comes in.
The system keeps the conversation moving, follows up when the lead goes quiet, and routes real buyers toward booking.
Appointments happen, but money is loose
Deposits, balances, estimates, and invoices often live in a separate payment app, spreadsheet, or mental checklist.
Payment steps can sit beside the booking record, so the next action is obvious and follow-up can happen automatically.
Repeat business gets left to memory
Most small operators finish the job and move on to the next urgent thing, which means reviews and reactivation get skipped.
Completed work can trigger review requests, past-customer offers, and reactivation campaigns without the owner rebuilding the list every time.
The CRM Protects The Revenue After The Lead Says Yes.
Full CRM Follow-Up connects the assistant, calendar, pipeline, payments, invoices, reviews, and follow-up marketing so fewer opportunities fall apart between first message and repeat customer.
Book it, collect it, bring them back.
New inquiry, stale conversation, no-show, completed appointment, unpaid invoice, or past customer list.
Update the contact, move the pipeline, send the right follow-up, collect the next payment step, and surface the human handoff.
Lead and customer pipeline
Every contact gets a status, source, conversation history, and next step instead of sitting loose in an inbox.
Calendar and appointment control
Bookings, reminders, no-shows, reschedules, and confirmations connect back to the same customer record.
Payments and invoices
Deposits, payment links, estimates, invoices, partial payments, and recurring billing can be tied to the customer journey.
Marketing and reactivation
Quiet leads, unbooked inquiries, past customers, and review requests move through practical automated sequences.
Reputation and reporting
Completed work can trigger review requests, while monthly reporting shows what is booked, paid, stale, and ready for reactivation.
Optimization loop
Monthly tuning improves workflows, messaging, timing, payment steps, and pipeline stages based on real behavior.
Interested leads get pushed toward an appointment before they cool off.
Deposits, payment links, invoices, and balances stop depending on memory.
Past customers, reviews, and reactivation campaigns keep producing new opportunities.
The system can still hand off complex questions, sensitive situations, and owner-only decisions.
Chat Is The Wedge.
The Backend Is The Business.
The first job is replying fast. The bigger job is making sure the revenue moments after the reply are not left to sticky notes, memory, and scattered apps.
Instant Chat Response
Instagram and Facebook DMs get answered quickly, with proactive follow-up when a conversation goes quiet.
Calendar Booking
Qualified leads can move straight into available appointment times on a personal or business calendar.
CRM Contact Records
Every new lead gets organized with conversation history, appointment status, notes, and next steps.
Follow-Up Automation
Quiet prospects, unbooked leads, no-shows, past customers, and review requests get managed without the owner babysitting the inbox.
Payments And Invoices
Deposits, payment links, invoices, and recurring billing can connect to the same appointment and customer record.
Owner Dashboard
Leads, booked jobs, invoices, reviews, campaigns, and missed opportunities become visible in one managed backend.
Less Admin Leakage.
More Revenue Follow-Through.
The top tier is not just a bigger chatbot. It is the managed backend for the parts of a solo business where money usually leaks out: unbooked leads, missed reminders, unpaid balances, skipped reviews, and forgotten past customers.
Book A CRM Build CallBookings
Money
Marketing
Operations
Start With Response.
Then Cover The Follow-Up.
Start with the DM booking system, then add more of the backend a solo owner normally has to manage by hand.
DM To Booked
Instagram and Facebook DMs to booked calendar appointments, with AI follow-up when leads stop responding.
- ✓ Instagram and Facebook DM response
- ✓ Context-aware follow-up for stale conversations
- ✓ Same business knowledge base
- ✓ Books to your existing calendar
- ✓ Lead details sent to you
- ✓ Human handoff when needed
- ✓ Fast launch for busy owner-operators
- ✓ Ready to expand when the business wants more automation
Booking Follow-Up System
The follow-up layer for website forms, Facebook lead ads, text registration, reminders, and CRM workflows.
- ✓ Website chat, forms, and Facebook lead ad follow-up
- ✓ Social DMs still included
- ✓ Dedicated business text line after registration
- ✓ A2P/10DLC setup support
- ✓ CRM contact records and lead statuses
- ✓ Appointment reminders
- ✓ Unbooked lead follow-up
- ✓ Review request workflow
- ✓ Pipeline visibility
Full CRM Follow-Up
The managed backend that helps a solo owner turn more inquiries into booked, paid, reviewed, and reactivated customers.
- ✓ Everything in Booking Follow-Up System
- ✓ Full CRM, contact, and pipeline buildout
- ✓ Appointment calendars and booking workflows
- ✓ Payment links, deposits, and booking payments
- ✓ Invoices, estimates, and recurring invoice workflows
- ✓ Forms, funnels, landing pages, and intake routing
- ✓ Email and SMS follow-up marketing
- ✓ Reactivation campaigns
- ✓ Review and reputation workflows
- ✓ Custom workflow automations
- ✓ Monthly optimization and reporting
The Backend That Makes Chat Worth More.
Fast replies are valuable, but the managed CRM backend is what keeps the next steps organized: stale-lead follow-up, appointment reminders, lead stages, review requests, reactivation, reporting, and follow-up marketing.
Instead of leaving every lead in a message thread, Full CRM Follow-Up gives the owner one place to track contacts, appointments, follow-up, reviews, and reactivation.
New Lead Speed-To-Booking
New conversations are captured, answered, qualified, and pushed toward the calendar while the owner is with a client or out on a job.
Calendar And Payment Flow
Appointments, deposits, payment links, balances, and reminders can be connected so booked work does not live in a separate tool.
Invoice And Estimate Follow-Up
Quotes, invoices, partial payments, recurring invoices, and unpaid balances can trigger follow-up instead of relying on memory.
Review And Reactivation Engine
Completed appointments trigger review requests, and older contacts can be reactivated with practical offers.
Build The System In Layers.
Map the lead flow
We identify how Instagram and Facebook DMs turn into booked appointments today, then map where the deeper follow-up system should eventually plug in.
Connect chat and calendar
We launch DM To Booked around social DMs, live calendar booking, and stale-conversation follow-up. Website forms, landing page forms, Facebook lead ads, website chat, and SMS can come in during the deeper integration setup.
Build the CRM backend
We configure contacts, pipelines, calendars, appointment stages, payment steps, invoices, reminder logic, tasks, reviews, and reporting.
Tune the follow-up
We improve replies, follow-up timing, nurture campaigns, pipeline stages, and reporting from real lead behavior.
Answer Leads First.
Automate The Follow-Up Next.
Extra Hour can start as a social DM booking and follow-up system, then grow into the managed CRM system that keeps appointments and customer follow-up moving.
Book A CRM Build Call