Extra Hour builds a custom AI assistant around your services, offers, rules, and tone so it can answer Instagram and Facebook DMs, follow up when conversations go stale, and book interested leads straight into your calendar.
Message us on Instagram to test the same DM flow we build for clients.
Solo owners do not usually lose leads from lack of interest. They lose them because they are doing the work, answering the phone, replying to DMs, booking the calendar, and chasing follow-up themselves.
A prospect asks a booking question in your Instagram or Facebook DMs. You see it hours later, after the moment to book has already passed.
The lead is interested, but now you need to answer questions, compare calendars, offer times, confirm details, and follow up if they go quiet.
Most chatbots stop when the lead stops replying. Then the owner has to remember who went quiet, when to follow up, and what to say next.
Chat is the wedge.
CRM is the system.
The trained assistant stays the same. The toolbelt and backend ownership expand by tier.
Start with the highest-leverage inbox: Instagram and Facebook DMs answered by a custom-trained assistant that knows the business, with context-aware follow-up when a lead goes quiet.
Expand the system with website chat, landing page forms, Facebook lead ads, SMS after registration, CRM contact records, reminders, reviews, and deeper follow-up workflows.
Build the full managed CRM with pipelines, calendars, follow-up marketing, reactivation, custom workflows, reporting, and monthly optimization.
Best for solo and tiny-team businesses where the person doing the work is also the person expected to answer every lead.
For the owner who is with a client, covered in color, cutting hair, doing nails, or finishing lashes while new appointment requests sit in DMs.
For solo experts who need to turn social messages into calls, showings, consults, sessions, or appointments without living inside the inbox.
For trainers, massage therapists, med spa owners, wellness providers, and small clinics where one person is both the practitioner and the front desk.
For one-to-two-person service businesses where the owner is on-site, in the truck, quoting jobs, doing the work, and trying to keep up with leads.
Normal chatbots wait for the lead to respond. Extra Hour can watch the last response time and send context-aware follow-up so quiet DM conversations keep moving toward booking.
From solo owners who need response, booking, and follow-up to happen while they do the work.
"I was out on jobs all day and losing appointment requests because I could not answer fast enough. Extra Hour books the lead and keeps follow-up organized."
"I am a solo stylist. Between clients I cannot reply to DMs. Now the system answers, books, and reminds people without me babysitting my inbox."
"I am the coach, the sales person, and the front desk. The DM assistant was the easy yes; the CRM follow-up is what made it stick."
Same custom-trained assistant. Different tool access. $197 is social DMs, proactive follow-up, and calendar booking; $497 adds website forms, lead ads, and the backend a solo owner normally has to manage by hand.
A custom-trained social DM assistant for solo owners that replies in their tone, follows up when leads go quiet, and books calendar appointments.
The follow-up layer for website forms, Facebook lead ads, text registration, reminders, and CRM workflows.
The full managed CRM and follow-up backend for owners who do not have a front desk.
SMS requires business verification and can take up to 10 days depending on registration details.
Want help choosing the right layer? Book an AI build call →
Start with a DM booking assistant that follows up when leads go quiet, then grow into the CRM Autopilot system that keeps appointments and follow-up organized.
DM booking at $197/mo. Full CRM Autopilot at $997/mo.